NEU_IN introduces a new fictional character with every collection, built from a personal memory and carried through by a single symbolic object.

Founded in Korea in 2018, NEU_IN first showed in Paris with its 19AW collection. The name draws from "neu" (new) and "in" (person). Each season begins with a memory, reimagined as a character whose story becomes the collection's narrative — grounded by a symbolic object that serves as its point of departure. Collections are presented through fashion film, letting the mood carry through in full.